There are many entrepreneurs in the world who have not spent a single penny on the promotion of their app and have made it in the app world. In fact, according to statistics, many entrepreneurs make more than a million dollars by just promoting their app for free.
There are different methods used for the promotion of the app from press publicity to social media engagement. According to experts, paying dollars for app-advertisement is not a good idea because advertisement cost is never less than the price of the app.
However, when it comes to promotion of the app, following methods are useful;
- Building a one or two-page micro-site is a fantastic way to showcase the app to the audience on web. If you want your app to be promoted on web, a micro-site is a first step to do it.
- One another idea is to build a teaser website but it has to be done one or two month before the launch of your business app. It is very useful in order to let users know about the details of your app as well as the launch date.
- Besides building a micro-site, you can also start a blog in it and develop interesting content in order to make users direct to your website.
- Sharing content is another effective way to promote your app. In this scenario, social sites are the best medium to promote the content by sharing content several times a week.
- It is also useful to create a product video. But the video has to be creative, funny and thought-provoking in order to attract a large group of users.
- If you are launching your business app, press is definitely a useful way to promote it. The day you start carrying out mobile app development Dubai, start promoting your app through press and the best way is to manually reach out to journalists.
- On social media sites, you can run a contest and encourage people to share the content of your app. Anyone sharing the content-sharing contest can win a promote-code to download your paid-app for free.
- Experts say that making good use of app-store optimization can also help a lot to promote your app in an effective way. People often ignore it and don’t make use of it but it is very effective in creating a positive impression on target audience.
- If your app is a paid-app, promotional pricing strategy is a great way to promote it. You can offer promotional price of app to your target users during the launch time in order to build a strong user-base.
- When it is about mobile app development, integrating the app with social networks must be obvious.
Above ways are fantastic options and really help in promoting the app. For professional assistance, contact Approxen as it is the best mobile app development company and offers quick, effective and affordable mobile services.